In 2012, 杏彩体育科技（上海）有限公司 was officially founded, marking the beginning of our journey to provide exceptional viewing experiences for sports fans worldwide. Initially, we focused on consolidating mainstream sports event resources and building a foundational online interactive platform.
By 2020, we achieved seamless cross-platform functionality. Whether on a PC or a mobile device, users can now enjoy fluid and convenient sports entertainment services, truly enabling them to access the joy of sports anytime, anywhere.
In 2018, to cater to the diverse preferences of our users, 杏彩体育 significantly expanded its offerings beyond existing content. We introduced a wide array of entertainment options, including esports and virtual sports, cultivating a comprehensive and immersive sports entertainment ecosystem.
Driven by rapid technological advancements and evolving user demands, 杏彩体育 has consistently invested in research and development. In 2015, we successfully launched our high-definition live streaming and real-time score system, allowing users to feel as if they are at the venue, immersed in the thrill of sports.